DeWine unveils new, re-imaged state slogan ‘The Heart of it All’

COLUMBUS — The state of Ohio is returning to a popular slogan to help promote the state and all that it has to offer.

Gov. Mike DeWine and Lt. Gov. Jon Husted announced the state will resume the “Ohio, The Heart of it all” slogan to promote Ohio as a great place to live, work and play.

The reimagined slogan was unveiled while celebrating Ohio Tourism Day in Cleveland Wednesday morning.

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The slogan was originally used between 1984 and 2011.

“Our state is thriving, and we want the world to know that Ohio is the heart of technology, the heart of opportunity, the heart of adventure, and the heart of the family. This is a brand for all of Ohio, uniting everything we love about our great state under one powerful phrase,” said DeWine.

In 2022, Ohio’s tourism industry captured a record $53 billion in visitor spending and welcomed 223 million visitors from Ohio and other states.

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