TROY — Editors Note: The Big Boy Restaurant Group based in Michigan is the organization behind reopening this location, not the group known as ‘New Frisch’s.’ Big Boy Restaurant Group is working to reopen some closed Frisch’s locations under the brand ‘Dolly’s Burgers and Shakes’ due to territorial restrictions of the Big Boy brand in the Miami Valley, Cincinnati, and Kentucky. The territorial branding battle is also the subject of an ongoing federal lawsuit. This story has been updated to remove references that could lead to an insinuation the Troy location was going to reopen under the Frisch’s name or Big Boy brand.
A Big Boy is set to return to the Miami Valley soon.
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News Center 7′s Malik Patterson spoke to the City of Troy about the return of the franchise to the area.
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“We love it,” Ashley Hicks, Troy resident, said. “I’m not sure about a lot of other people, but we’ll be happy and definitely be going back up there.”
Hicks said Frisch’s was always a staple in her family.
“Really good memories of going with my grandpa and my grandma, and then it kind of turned into a thing going with my mom and my dad in the mornings for breakfast,” Hicks said.
According to the city’s occupancy permit, on March 18, Big Boy Restaurant Group based in Michigan will take over the building. They are acquiring it from its previous owner NNN REIT Inc., after the previous Frisch’s closed in November.
Signs posted at the building indicate the restaurant will reopen under the Dolly’s Burgers & Shakes brand, which is the branding the Michigan-based company will use in the Miami Valley.
John Heft says he doesn’t eat out much, but even he misses eating Big Boys.
“We don’t get there much, but the times we went, we’d enjoy it,” Heft said. “My family members might want to stop by and check it out.”
Some hope this means people who were laid off from the Frisch’s closures may be able to find a similar job here.
“If they work there a long time, I feel like they’ve definitely earned the right to go back to working there,” Hicks said.
News Center 7 reached out to Big Boy Restaurant Group to see if they were considering rehiring those employees, but we have not yet heard back.
There is not an opening date set at this moment, but they hope it will be in the next few weeks.
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