Coca Cola discontinuing Odwalla juice

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By WSBTV.com News Staff

ATLANTA — If you’re heading to the grocery store to pick up some things for your cookout, you might want to stock up on one particular brand.

Coca-Cola will be shutting down the juice and smoothie brand Odwalla at the end of July.

The company made the call “given a rapidly shifting marketplace and despite every effort to support continued production,” John Hackett, president of Coca-Cola’s Minute Maid business unit, which includes the company’s juice brands, said in a statement emailed to CNN Business.

“This decision was not made lightly,” he added.

Coca-Cola acquired Odwalla in 2001. The decision to discontinue the brand is not directly related to the coronavirus pandemic. Health-conscious consumers are less interested in smoothies than they used to be, the spokesperson explained.

Information from CNN was used in this report