Celebrating Mother’s Day is going to be different this year due to the coronavirus pandemic. With social distancing and self-isolation still prevalent, many families may be separated when moms are remembered Sunday.
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Home improvement giant Lowe’s is helping to take the sting out by donating $1 million worth of flower baskets from small business growers and nurseries to mothers and grandmothers at more than 500 long-term care and senior living facilities nationwide.
With families celebrating Mother’s Day a bit differently this year, we partnered with our small business growers and @uber to deliver $1M worth of flowers to 100,000+ moms in senior housing: https://t.co/DfPXJQkw1S
— Lowe's (@Lowes) May 5, 2020
Follow along this week to help us celebrate these moms! pic.twitter.com/NlV4Bk7jf8
In a news release, Lowe’s said it would deliver the flowers in 10 markets impacted by the pandemic, including New York City Seattle, Chicago, Boston, Houston and Miami.
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Deliveries will take place in the days leading up to Mother’s Day, and the baskets will be individually wrapped, the company said. Each basket will include a note of appreciation.
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“Mother’s Day is a special time of celebration between mothers, grandmothers and their children, and our hearts go out to the millions of families nationwide who won’t be able to be with their loved ones this year,” Marisa Thalberg, Lowe’s executive vice president, said in a news release. “We hope that these flower deliveries, made possible by our network of local nurseries will bring a spark of joy to the moms and grandmothers in senior housing who may feel alone this Mother’s Day.”
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Lowe’s said the company got the flowers from small business nurseries and growers that may have suffered declining or halted sales because of the pandemic. Lowe’s donations also will help the Uber drivers in charge of making the deliveries.
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“We are committed to supporting our small business partners during this difficult time, including our local nurseries and growers who have been impacted by the pandemic,” Bill Boltz, Lowe’s executive vice president for merchandising, said in the news release. “These local small businesses are the backbone of our garden centers, and we are eager to continue investing in their long-term success.”
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